Triple Helix Elite

The search has been countrywide...
The diligence has been cement-strong...
from street posts to phone boxes to store displays to the web the search for the TRIPLE HELIX has gained more momentum than Selebi's court case !
Soon the search will end with an answer..and the answer will make sure we're all never the same again.

24/10/09

Great things are planned!
Come to 119 Loop street and find out for yourselves

The Search Begins....

Peep the new installation @ our Store!!

Its looking rediculous!

The "triple Helix" is the new revolution of our store D.N.A

We have the launch of a brand that has not yet come to SHELFLIFE...but will be here in THE BIGGEST of ways!

A super exclusive VIP (100 only) party with free booze, free thought, and free tunes, a heap of EXCLUSIVE TO STORE product and some fire releases from this juggernaut in the sneaker game.

SMS "3helix" to 083 9766 320 (charged at normal sms rates) to stand a change at being one of the very lucky few to attend the party!

If you know me you`ll know...I LOVE THIS BRAND...and am super stoked to be part of all of it and to get such exclusive stock in our store!!

Cant wait to see the response to what weve done, keep your eyes on the streets, huge shout-outs going to the ZULUSTAR team for the incredible work theyre doing!

Check them out here

This shit is about to get oh so real:)

sms

Triple Helix

Searching...

Chem Lab

Statics...

MAFUTA INK GOT THAT PHAT STYLE!

So basically Mafuta Ink is the shit.
Between Fuzzy Slippers and Nolan O. Dennis, no page/wall/fabric/brain is safe.
These two have been producing great work in some (and indeed most) shape, way or form creatively for many many years now.
If youre looking for an ideas factory that is busting out the bra with quirky artistic precision then these are the right guys to get hold of.
Their work is currently being exhibited all over Cape Town and joburg, from the Darkie Stores, to SHELFLIFE STORE, galleries and homes alike.
They have recently released a book of brilliance entitled - DLALANAMAPEN and limited edition t-shirt range to accompany it!
I see big things in the future for these boys and the trail that follows them..

Check out their website, and help us make these boys 25Thousandaires:)

MAFUTA INK WEBSITE:
http://www.mafutaink.com

SHELFLIFE CUSTOMS x Mick+Nick

Last year We (shelflife) won a Bronze Lourie Award for our Nike Be True Campaign we did.
The media side of the things was handled by a fantastic company called Mick + Nick in Joburg.
This year they asked Nick Herbert and Myself to Customize a different pair of kicks for each of their staff members!!
15 pairs...Dope fucking bosses!!!
All pairs have individual boxes named for each member, custom colours and love and time and energy!


Press Release Photos to follow